What is the Super App?
The Super app for consumers is an umbrella app with many use cases. It enables hyperlocal delivery (food/groceries), health-care (telemedicine & delivery), ride booking, integrated payments and more.
The problem
People are struggling to get essential services, buy food/groceries, medicines/healthcare etc.
Current solutions are either disconnected or incomplete.
This creates a situation that forces people to leave their homes and get things done on their own.
Consider these scenarios
Extreme risk - People buy things on their own
People leave their homes to go to the local grocery or medical shop to buy the necessary items.
With increased social interaction, COVID-19 could spread rapidly.
Moderate risk - People rely on unorganised local delivery
People rely on local shops doing home delivery.
Most of these focus on delivery of specific items - fish, meat or vegetables.
These are often unreliable.
Delivery agents are not taught to follow safety measures to prevent the spread of the virus.
High risk - Old and differently abled
Old and differently abled people are reliant on friends or distant family members.
Visitors put them at higher risk of getting infected and their morbidity elevates the risk.
High risk - Panic buying/stocking
People buy more than what is required in a single purchase.
This triggers an acute shortage of essential resources.
The panic that follows can cause widespread panic/ mass hysteria.
It could lead to uncontrollable civil unrest.
The solution - Create confidence in people
A government-backed Super App.
A universal app to satisfy the essential needs of the people - food, medicines, groceries, healthcare, emergency services, transportation etc.
The Super App would be a powerful tool that tells people that the government cares about them.
It creates confidence in their minds that:
My family and I will be okay during this period.
To stay safe, all I need to do is to stay home.
All the essential needs are going to be satisfied by the government.
Super App is the way to take care of these needs without going out of my home.
Super App aims to revive the economic growth of the country by:
Making financial transactions both possible without compromising on the safety of the customer, volunteers & merchants.
2. Super App will create jobs, improve livelihoods and helped nudge micro-entrepreneurs.
How is it SUPER?
It is one single app for ordering food, transportation, digital payments, shopping, hyper-local delivery, consulting a doctor and a dozen services. It will be the fastest growing platform in the COVID-19 era.
It builds on the need for an omni-channel on-demand service across India.
A few among the many services the umbrella app will provide are:
Super-Med
Medicine delivery service, partnering with Government and private dispensaries.
Super-Mart
Grocery shopping through delivery volunteers in the Superhero Network.
Super-Food
Food delivery service connecting community kitchens, hotels, private canteen facilities, etc.
Super-Pay
A layer built on top of UPI/IMPS that offers contactless payments.
Super-Ride
Caters to the transportation requirements connecting autorickshaws, taxies, private cargo vehicles, etc.
Super-Bills
Pay utility bills, make rent/EMI payments, and pay insurance premiums.
What does it take to create a Super App?
The fully functional Super App will handle more than 1 crore orders a month, i.e., 3 lakh orders per day.
A team of smart creatives who can combine technical knowledge, business processes and creativity.
A team that can create amazing things amazingly fast with an experience in handling millions of users.
And most importantly, knows how to create apps in vernacular languages.
The Super App needs
Automated processes
Routing algorithms
Natural Language Processing (NLP) for voice commands to cater to the blind
Machine learning models to predict demand and deploy assets
Impacts
Increase confidence among people that their essential needs will be take care of.
People will be able to do the day-to-day shopping from home itself resulting in far less people on the streets.
Super App will create jobs, improve livelihoods and help nudge micro-entrepreneurs.
Recover from the economic slowdown by increasing transactions and payments without compromising safety.
Save lives by protecting the healthcare system from being overwhelmed by patients.
People get access to healthcare and medicines at home
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